#5 blind faith: a critical thinking strategy

Simon Sinek is a man of many sides, but in this particular instance, he’s made a strong and insightful case. Oftentimes, the communication of one’s intentions is managed from the top down, and it is this backward approach which topples organizations of all sizes. An emphasis on belief systems unites people beyond their tangible surroundings, and creates broader purpose. Focusing on the why of something creates a mission rather than a destination; the latter is dead from its inception, but the former can exist in perpetuity. Leaders who focus on things which exist statically, and have nothing to do with humans’ capacity for emotional relationships, reliably struggle since they fail to offer their subordinates a sense of agency. This furthermore relates to the fact that while money, status, and materials are limited, the beauty of emotions’ intangibility is that everyone is inherently a stakeholder. When you communicate the emotion of your mission clearly and authentically, people will follow you out of self interest. Especially in the world of business, the issue with advertising based on an item rather than a mission is that you’re only relevant as long as you’re necessary. The target you hope to achieve should always be held secondary to following your mission, standing by your ideals, and representing a belief. This style of thinking should also reveal itself in conversation. Finally, a crucial element of authentic communication is understanding the perspective of the person you’re addressing. It should never alter one’s principles, but it should influence the way one communicates their principles.

James Tedesco

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